Mangroves and Markets (MAM I & II)

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The Mangroves and Markets (MAM) project supports mangrove restoration and protection in the Mekong Delta in Vietnam, while strengthening the livelihoods and resilience of smallholder shrimp farmers and their families.

Vietnam has lost half of its mangrove forests over the past 30 years, notably to make way for shrimp ponds. This is a worrying trend, as healthy mangroves make important contributions to both climate change adaptation and mitigation. Mangroves act as a natural barrier against storms, sea level rise and erosion, and have a high potential to store and sequester carbon. In addition, the mangrove ecosystem forms a natural habitat for many aquatic and terrestrial species, and provides a source of livelihood for coastal communities.

To reduce the pressure on mangrove forests, SNV and the International Union for Conservation of Nature (IUCN) jointly developed the MAM project. With funding from the International Climate Initiative (IKI) of the German Environment Ministry (BMUB), the project supports the development and introduction of sustainable aquaculture models which restore and protect mangrove forests, while enhancing smallholder livelihoods and resilience. 

The project is implemented in two phases: 

MAM I: Promoting Ecosystem-Based Adaptation through Reforestation and Sustainable Use of Mangroves in Thailand and Vietnam (2012 – 2016)
In the first phase of the project, around 2000 smallholder shrimp farmers in Ca Mau province received training and technical assistance to enhance the sustainability of their production practices to meet Naturland organic certification standards, which require a 50% mangrove cover on each farm. The project collaborated with processing companies and government authorities to develop stable market linkages and create an enabling policy environment.

Key achievements by February 2016:

  • Nearly 800 shrimp households obtained Naturland organic certification during 2014-2016 and received price premiums from the world’s leading seafood exporter Minh Phu.
  • Payments for Forest Ecosystem Services (PFES) have been made to more than 550 certified households, with a total amount of nearly VND 900,000,000.
  • 2,000 farmer households trained on mangrove ecosystem, international organic shrimp certification standards, and organic shrimp farming practices.
  • 80 hectares of mangrove replanted within the shrimp farms of 402 households to meet Naturland’s 50% mangrove coverage requirements.
  • 12,600 hectares of mangrove forest effectively protected from clearance.
  • 1,000 households supported in building sanitary toilets that meet certification standards.
  • A provincial regulation on PFES for the aquaculture sector has been developed with project support. 

MAM II: Scaling up Ecosystem-Based Adaptation in the Mekong Delta (2016 – 2020)
The second phase of the project aims to replicate and scale up the sustainable integrated mangrove-shrimp farming model along the coasts of Ca Mau, Ben Tre, and Tra Vinh provinces, which together contain half the mangroves in the Mekong Delta.

Objectives till 2020:

  • Train 5,000 shrimp farmer households in applying integrated mangrove-shrimp farming practices
  • At least three more processing companies commit to providing incentives for integrated mangrove-shrimp farming.
  • Mainstream PFES for sustainable mangrove-shrimp aquaculture into national and provincial development plans.


What's new?

Key facts



Train shrimp farmer households in organic aquaculture practices


Secure the commitment of processing companies to provide incentives for sustainable shrimp production


Mainstream PFES into national and provincial development plans

Our results

Organic farming training for
Shrimp households
Replanting of
80 hectares
of mangrove forest
Provincial regulation for PES payments
PES policy
Protection of
12,600 ha
Mangrove forest
shrimp households
obtained Naturland organic certification
supported in building sanitary toilets that meet certication standards
“Thanks to the project’s trainings on better farm management practices my shrimp production has increased by about 20% compared to last year“ Tran Quoc Van, Shrimp Farmer Group Leader

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