The global fruit and vegetable market is estimated to be worth more than €2.5 billion and is expected to continue to grow as consumer demand for products that are healthy, convenient and affordable will grow.

At the same time, two billion people still suffer from micro-nutrient deficiencies, or hidden hunger, and would benefit from an increased vegetable and fruit intake, providing opportunities to smallholder farmers. Professionalising local value chains offers opportunities to meet this demand and contribute to sustainable development.

SNV facilitates the development of commercial and climate smart horticulture value chains. We enable value chain actors to improve markets with the objective to increase incomes, and make safe and nutritious foods available to consumers. We develop market-based services that increase production, link markets with farmers, and professionalise service provision. We work with partners and governments to create an enabling environment and accelerate investments in the sector

Horticulture is a fast growing portfolio in SNV. We currently manage 15 horticulture projects in 12 countries, with a total value of €83 million.

Our Approach

We draw on our decades-long experience as an implementer - using best practices in agriculture production, supply chain management, market-based solutions, and strengthening public institutions and service providers – to develop agriculture markets at scale. SNV’s  horticulture value chain approach consists of the following elements:

SNV's horticulture value chain approach has the following components:

  • Market system development: we analyse local challenges and identify opportunities to grow the value chain;
  • Public Private Partnerships: SNV supports the forming of PPPs (made up of public bodies, companies, producers, NGOs and research institutions) to ensure involvement of all interests in tackling development issues, and to develop innovative and sustainable solutions to complex problems;
  • Inclusive business: we work with several value chain partners to create mutually beneficial, inclusive growth. We stimulate stakeholders to create joint horticulture sector investments and develop service delivery solutions to improve value chain effectiveness;
  • Smart extension services: we developmarket-based (i.e. paid) extension services help professionalise the value chain;
  • Sustainable intensification: we improve value chain efficiencies, increase productivity and promote green technologies;
  • Financing: access to finance is crucial to leverage increased production and efficiency, resulting in accelerated sector growth.

In addition our projects addres gender imbalances, youth employment issues and nutrition aspects through our dedicated products, Balancing Benefits, Opportunities for Youth Employment (OYE) and Sustainable Nutrition for All (SN4A) respectively.


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